GefeliciTAART is one of the largest and most renowned pastry shops in the Netherlands. After being part of so many celebrations over the years, this time it was their turn to celebrate — marking 25 years since their founding.
My role: Character animation, Compositing
Client: GefeliciTAART.nl
Agency: Marketing Monster
Composition and Animation: Lucas Scala
Illustrator: Lucas Damian Cafiero
This animated piece was created to promote their 25th anniversary on their website. The visual concept focused on building a warm and inviting universe, filled with diverse characters and everyday moments. Each scene went through a post-production stage to enhance lighting and atmospheric effects, giving the animation a soft, celebratory tone. The characters were brought to life with calm, realistic movements that reflected the cozy, joyful spirit of the brand.
