Alta Mezcla needed a fun logo animation sequence for a YouTube web series created by Bueno Dale for Holcim, one of the leading cement brands. The campaign aimed to refresh the company’s image and connect with its audience in a more innovative and playful way — turning something as ordinary and overlooked as cement into a lighthearted and entertaining mini web series.
My role: Illustration and Animation
Client: Holcim
Production Company: Bueno Dale Films
Creative Director: Teo Ciampagna
Illustration and Animation: Lucas Scala
I was given full creative freedom to go wild with the intro animation for the campaign, which was used at the beginning and end of each episode. To build the sequence, I first created a rough 3D reference to maintain the proportions of the wheelbarrow. Then I used Photoshop for the initial animation sketches and Illustrator for cleanup and keyframe definition. Once the keyframes were finalized, I brought everything into After Effects to create the in-betweens, composite the scene, and integrate the final logo reveal.
