I created a series of character illustrations for a website, developing the overall concept and visual style. The goal was to design expressive characters and make them “act” in different situations, to be used as custom images across the site’s content.
My role: Character design
Client: Cancela tu Hipoteca
Production Company: Bylapera
Creative Director: Juan Carlos Gea
Illustration: Lucas Scala
The project was done in collaboration with my friends at Bylapera, under the art direction of Juan Carlos Gea. We’ve worked together on many design, illustration, and animation projects over the years — a creative partnership that continues to this day.
