This promotional animation was created for the LAIA Kids ST mobile app, a tool that helps parents monitor their children’s journey to and from school. I handled the project from storyboard to final animation, developing a friendly and approachable design style for the characters and bringing them to life in a clear, engaging way.
My role: Storyboard, Illustration and Animation
Client: LAIA
Agency: Gira
It was a fun project to work on — combining simplicity, warmth, and storytelling to communicate the app’s purpose while keeping a playful tone that connects with both kids and parents. I developed the entire visual communication for this piece, designing friendly characters and environments with a crisp finish and soft textures. Everything started from the first sketches on paper, followed by digital cleanup and coloring within a carefully selected ten-color palette.
