When Mike Barrow, director of OpenVino and owner of Costaflores Organic Vineyard, contacted me in 2018 to create a 4-minute explainer video introducing MTB*, the world’s first wine-backed cryptoasset, I knew it would be something special. The project presented the challenge of translating complex crypto and blockchain concepts into an accessible and visually engaging story.
My role: Full visual Development
Client: Costaflores Organic Vineyard
Production Company: Bylapera
Creative Director: Juan Carlos Gea
Sound: Mariano Morcos
Concept / Storyboard / Illustration / Animation: Lucas Scala
The goal was to strike a balance between minimalism and visual interest, maintaining clarity while keeping viewers engaged throughout the explanation. The final piece combines conversational storytelling with a clean, modern aesthetic, reflecting both the innovative nature of the project and the organic essence of Costaflores Vineyard in Mendoza, Argentina.
