La Voz del Interior is one of the most important newspapers in Argentina. They regularly release monthly supplements and book collections by world-renowned authors. I’ve had the chance to work on several of their promotional animations for TV, and this one — dedicated to the Umberto Eco Collection — is among my favorites.
My role: Animator
Client: La Voz del Interior
Agency: JPG Communication Group
Director: Freddy Storni
Production: Feelm
Design: Marco Chiabo
Illustration: Emilio Rubione
Animation: Lucas Scala
Sound: Multimedia
The animation brought to life the distinctive hand-drawn illustrations of Emilio Rubione, whose antique, textural style perfectly captured the spirit of Eco’s literary world. The goal was to create an immersive environment that felt as if these illustrations existed within a living, medieval universe — blending classic artistry with subtle, atmospheric animation to evoke the timeless tone of his stories.
